UTM's for Ad Tracking

Facebook UTM:

utm_source=fb_ad&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&campaign_id={{campaign.id}}&ad_id={{ad.id}}

Google UTM:

{lpurl}?source=google&campaign={campaignname}&adgroup={adgroupname}&keyword={keyword}&matchtype={matchtype}