Optimizations for Google Ads
Budget Monitoring: Ensure no budget caps are reached too early in the day, especially for campaigns with a high search volume.
Search Term Exclusions: Review search terms for irrelevant or costly searches to exclude, especially for non-brand and broad match keywords.
Ad Strength: is an indication of the relevance and diversity of your ad combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.
Optimization Score: Is an estimate from Google Ads of how well your Google Ads account is set to perform. Ideal to keep it over 70%. Consider following recommendations from the platform but take into account that not all suggested improvements benefit the ads of the client.
Optimizations for Meta Ads
Audience and Budget Adjustments: Review how different audiences perform and consider reallocating budgets toward top-performing segments.
Creative Adjustments: Rotate new creatives to combat ad fatigue, especially if frequency is rising or engagement is dropping.
