The primary objective of the ads department is to retain clients by helping them achieve their business goals. This is achieved by successfully executing good results on the campaigns we manage for clients. We set and monitor key performance indicators (KPIs), conversions, and overall results to ensure that the campaigns are beneficial to the clients and help them achieve their objectives.
To achieve this, we continuously optimize the campaigns, experiment with new copies, creatives, new ideas, and stay innovative. We also closely monitor the search campaigns to identify potential search terms that may not be performing well for the client and exclude them. Additionally, we add keywords that serve a purpose and refine the keywords list to include only those that generate value to the campaigns.
Considered a secondary but important goal in the ads department , growth is considered when a client will run ads in Topline, an increase in this aspect does not imply an increase in retention. Within the ads department growth can be achieved by pitching paid ads to clients who don't use this service.
In order to pitch clients about paid ads for their business it's important to consider both content and style as its fundamental to include important information relevant for the in a friendly and easy way to understand, that why its recommended to use a Canva presentation, here are some useful information you should consider to include, as well as an example of a pitch presented to a client:
Information to include:
Benefits of working with Topline Ads Department
Structure proposal (Include Copies, Keywords, audiences, creatives)
Key benefits of running a paid ads campaign
Optimizations guidelines
Example:
