Account build starts once the ads department receives green light to start running ads with a client, in order to do that, there are some steps to follow before setting up campaigns:
Create a Google Ads Account and/or Meta Ads Account
Set up Google Analytics and GTM.
Link Google Analytics and import GA4 conversions into Google Ads.
In order for clients to be able to see their metrics on their Topline Dashboard please link the paid ads account , follow these instructions if you need guidance on how to do it.
